On September 13th, I had the privilege of collaborating with ICF Next and the European Commission to cover the State of the European Union Speech (SOTEU) by Ursula von der Leyen, President of the European Commission. This year, the spotlight was on instant media production to support a group of young influencers with photography and video content.
In an era where news and trends evolve at the speed of light, we recognized the imperative to switch from traditional after movies to embrace live reporting. Traditional after movies, while valuable in their own right and useful in many ways, often lag behind the pace of current events. For an occasion as significant as SOTEU, where time is of the essence, real-time content production is the new standard.
My role as a media producer was to join a group of talented influencers to provide them with real-time, high-quality photographs and edited video content. Delivering content about their experience instantly and allowing influencers to seamlessly incorporate pictures and videos into their reporting on meetings with key figures like Ursula von der Leyen and Roberta Metsola, President of the European Parliament, and many more. This not only enhanced their coverage but also maximized the outreach of SOTEU overall, ensuring that their young audiences across Europe were engaged and informed.
I want to express our sincere gratitude to the exceptional team at ICF Next and the European Commission for their meticulous organization and trust in my capabilities to cover the event and together reaching a wider audience to show what SOTEU is all about.