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Instant-Coverage in Brussels: Peacebuilding in Real Time with EPLO

20/2/2025

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On 20 February 2025, I had the opportunity to provide Instant-Coverage for the European Peacebuilding Liaison Office (EPLO) at their high-level civil society meeting in Brussels. The event formed part of the European contribution to the UN Peacebuilding Architecture Review 2025 (PBAR), gathering peacebuilding voices from across the continent.
Fast, Relevant, and EngagingFor this event, I produced two short videos of approximately 60 seconds each:
  • The first video was released during the coffee break at 12:00, capturing the early energy of the day and featuring voices on why civil society matters in shaping the UN Peacebuilding Architecture.
  • The second video followed the closing remarks at 18:00, summarising the key takeaways and highlighting the call for local peacebuilders to be at the centre of implementation efforts.
Both videos were shared by EPLO on LinkedIn and generated strong engagement:
  • 📹 First Instant-Video: 57 Likes, 1 Comment, 7 Reposts
  • 📹 Second Instant-Video: 50 Likes, 13 Reposts
These results outperformed typical posts from previous years, clearly demonstrating how real-time storytelling increases reach and relevance.
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1st Instant-Video at 12:00
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2nd Instant-Video at 18:00
Delivering More Than Just Videos
In addition to the instant clips, I also:
  • Delivered a combined recap video the following afternoon (Friday), offering a broader overview of the event. This was then published on Monday, 24 February, helping to maintain post-event visibility.
  • Provided 50 professionally edited photographs by the next morning, capturing key moments, speakers, and the collaborative atmosphere.
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Next Day Recap Aftermovie from the Conference
Why Instant-Coverage Works:
This assignment once again highlighted how timely, emotional storytelling can amplify the impact of important conversations. People are far more likely to engage with fresh, in-the-moment content—especially when it authentically reflects the tone and purpose of the event.
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Many thanks to the EPLO team and all participants for making this a meaningful day of peacebuilding dialogue.
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Instant-Video = Instant Impact for Wirtschaftsjunioren

13/2/2025

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On 01.02.2025, I attended the Chapter Presidents' Meeting (Kreissprechertreffen) 2025 in Berlin as the chapter president of WJ Konstanz-Hegau, connecting with fellow leaders from JCI Baden-Württemberg and Wirtschaftsjunioren Deutschland. I filmed and edited an Instant-Video about the day to inform my local chapter members on what is happening and the Instant-Video went online the next morning while I was on my train back to Konstanz.
The reactions surprised me as well when it became the most watched video from our Instagram channel as well as the county channel of WJ Baden-Württemberg as well as WJ Germany. 

Click the link here to the Instant-Video on Instagram: www.instagram.com/p/DFkP3f3IdO2/

This once again proves the crucial point of Instant-Videos: If you want maximum visibility, event videos need to go live as soon as possible. The sooner people can relive the experience, the greater the impact. Waiting weeks to publish a recap means missing out on the momentum, the emotions, and the audience’s attention.

Thank you all for the great feedback and response for the video.
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